The latest single from Alternative Influence, “TIME 4 HER TO SHINE”, pulses with heart, pride and purpose. The song, released in sync with the UEFA Women’s EURO 2025, is more than just an anthem, it’s a celebration of women’s football and the community that surrounds it. The track comes with two vibrant music videos featuring real fan moments and match footage, bringing to life the electric energy around the England Lionesses’ journey and the inclusive spirit of the game.

Frontman Lee Devenport, a long-time supporter of the women’s game, pours years of admiration into this emotionally driven piece. The track was uplifting and inspiring, finding the right balance between celebration and advocacy, celebrating the sport’s evolution while paying homage to its grassroots. The song feels timely and necessary with a backdrop of community support and positive change.

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