Kaia Fincher does not make music for people who want something easy to digest. “Take My Love” is about as far from a standard love song as you can get. The track sits in that uncomfortable, exciting space where attraction and recklessness overlap, the moment you decide to go all in on someone even when you probably should not. Kaia gets that feeling exactly right.
The music video, directed by Oleh Teteriatnyk, is wonderful and I love it. A fashion studio casting session slowly turns into something stranger and more seductive, with a vampire storyline that actually earns its place rather than existing purely for aesthetic points. The 70s-inspired styling and the warm, moody cinematography from Ilya Maksymenko give the whole thing a look that is completely its own.
Fincher’s vocals do a lot of heavy lifting here, they are soft but they are not fragile, and that contrast is the whole point. The synth-driven production keeps things moving without ever getting cluttered. The track got its first BBC Radio airplay, and you can hear why the moment it starts.
She is an artist from Brighton who has been quietly building a body of work that rewards people who pay close attention, and “Take My Love” is her strongest statement yet.
Do yourself a favour and follow Kaia Fincher on social media right now, because she is the kind of artist whose next move you will genuinely want to see coming rather than catching up on later.
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